We believe that if guests can sleep soundly, they will be energized for work or sightseeing the next day, which in turn leads to the revitalization and development of the local economy and culture.

Today, we have deepened this philosophy further, aiming to provide hotel services where guests can encounter a healthy and sustainable lifestyle. For example, we are committed to offering organic and additive-free breakfasts and amenities, as well as genuine natural hot springs, implementing various initiatives to nurture both the minds and bodies of our guests.

We are also actively challenging ourselves with environmental activities in which our guests can participate, such as our “CO2 Net-Zero Stay,” which offsets the CO2 emissions generated during a stay.

Under the motto “Revitalizing People, Revitalizing the Earth,” we have undertaken various initiatives over the years. Long before the world began focusing on the SDGs, we were already working on “Our SDGs.” We believe it is our mission to help energize “people, communities, and the environment” through our corporate activities, in order to pass on a safe and secure society to children and the future.

All for “People, Communities, and the Environment.” And above all, for “Our Guests’ Vitality.”